The Eyezona Story: Building an Eyewear Brand from Dhaka

Eyezona started as a question: why does a good pair of glasses cost so much? The frames are plastic or metal. The lenses are glass or polycarbonate. The technology is not new. But the brand markup on eyewear is one of the highest in consumer goods.

We spent eight months researching the supply chain, talking to manufacturers, and studying direct-to-consumer eyewear brands that have been disrupting the market in the US and Europe. The answer to the question is simple: most of the cost is in brand licensing and retail markups, not in the product itself.

Eyezona is being built to skip that. We are designing frames that are well made and properly fitted for Asian facial profiles, which most Western brands still overlook. We are selling directly online to start, with plans to open in physical stores in Dhaka in 2027.

We are launching the first collection in late 2026. If you want to be among the first to know when it is available, you can join the waitlist on our website.